$100M Offers Summary: Alex Hormozi's 5-Step Framework (Grand Slam Offers)

How To Make Offers So Good People Feel Stupid Saying No

This year, I read 40 books.

The $100M Offers by Alex Hormozi stood out.

Why?

Because it's not theory. It's a playbook.

Hormozi shows you exactly how to make offers so good, people feel stupid saying no. No fluff. No filler. Just practical steps you can use immediately.

I run a book blog. I also do freelance work. This book changed how I think about both.

If you want more business book summaries, check my breakdowns of [Atomic Habits] or [Ikigai] or my other [Alex Hormozi lessons].

It taught me that selling isn't about tricks or manipulation. It's about solving real problems for real people.

Hormozi breaks down his framework into 5 steps. I'm sharing them here because they work. Whether you're selling products, services, consulting, or courses, these steps apply.

Let's look at the framework. 

Step 1: Identify the Dream Outcome

Start by figuring out what your audience really wants. Not what they need. What they desire.

People don't buy products. They buy results. They buy the feeling of success, confidence, or relief.

Examples:

Fitness Program

• They don't want to "lose weight"
• They want to feel confident in a swimsuit
• They want energy to play with their kids

Career coaching

• They don't want to "find a job"
• They want a high-paying role with flexibility
• They want to travel or spend more time with family

Ask yourself

• What does their life look like after using my offer?
• How do they feel once they achieve this?

When you nail the dream outcome, your offer feels personal. People don't just want it. They need it.

→ Related: [Common mistakes to avoid when creating offers]

Step 2: List Problems and Solutions

Now dig deep. What's stopping your audience from reaching their dream outcome?

Every problem is an opportunity to offer a solution.

Example: Small business owners who want to grow

Problems:

• Don't know how to market
• Feel overwhelmed managing everything
• No time to focus on growth
• Scared to spend money on unproven strategies

Solutions:

• Beginner-friendly marketing guide
• Virtual assistant service or daily task checklist
• Time-management tools or "work smarter" workshop
• Budget-friendly plan with a money-back guarantee

When you match problems with solutions, people feel understood. They see you're not just selling—you're solving their pain.

I use this for my blog. Some readers want book recommendations but don't have time to research. I write quick lists with short summaries. Others need blogging help. I share templates and tips.

For more on finding your purpose (like identifying dream outcomes), read my Books Like The Alchemist post.

Simple but powerful. Focus on problems and solutions. Your audience will see value immediately

This is where offers become irresistible.

Here's the process:

1. List all problems your audience faces. Example (fitness): No time, don't know what to eat, feel unmotivated
2. Create solutions for each problem. Solutions: Short workout videos, meal plan, motivational app.
3. Trim the fat.

• Remove low-value or expensive-to-deliver solutions
• Keep: Meal plan, app
• Cut Expensive one-on-one coaching

1. Stack what's left. Package it: "4-week meal plan + daily 20-min workouts + motivational app—one low price.

Show people they're getting way more value than what they're paying.

This makes your offer a no-brainer. When people see the stack, they get excited to say yes.

→ Read more: [Advanced tips for creating better offers]

People don't want more effort. They want results with less work.

How to deliver efficiently:

1. Simplify your process—break content into small pieces

Example: 10-minute lessons instead of 3-hour videos.

2. Focus on convenience—save customers time.

Example: Include shopping lists with meal plans.

3. Offer done-for-you solutions—remove effort completely

Example: Pre-filled templates instead of blank ones.

4. Make it scalable (one-to-many) - Ebooks, recorded webinars, templates

Deliver once, sell forever.

5. Get feedback and improve—listen to customers

Tweak your offer based on what works.

Happy customers come back. And they bring others. This concept reminds me of [Atomic Habits]—small systems that deliver consistent results.

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Step 5: Make It Profitable

Your offer needs to help people AND make you money.

How to ensure profitability:

1. Know your costs—Calculate materials, time, effort—Set prices that cover costs + leave profit.

2. Stack value—Add bonuses that cost you little but feel valuable

Example: Templates, checklists with a course.

3. Charge what it's worth—don't undervalue your work.

Premium pricing = perceived quality + reinvestment room

4. Create scarcity—limit clients or offer time-limited discounts.

Urgency creates exclusivity.

5. Think long-term- Subscriptions, upsells, related products.

Repeat customers = sustainable profit

Making your offer profitable isn't selfish. It's smart. For more business lessons, check out my [key lessons from Alex Hormozi].

When your business is profitable, you can grow, help more people, and create better offers.

Hormozi's advice gave me the confidence to charge what my time is worth. You should, too.

Examples of Grand Slam Offers in Different Industries

A Grand Slam Offer is more than just a good deal. It’s an offer that makes people feel like they’re getting incredible value. Here are some examples:

Fitness Industry:

1. Offer: "Join our 12-week transformation challenge. Get a personal trainer, meal plans, and daily check-ins. If you don’t lose 15 pounds, we’ll refund you in full."
2. Why It Works: It combines a clear goal, expert support, and a strong guarantee.

Online Courses:

1. Offer: "Learn to code in 30 days. Includes live classes, practice projects, and lifetime access to resources. If you don’t get hired within 90 days, you don’t pay."
2. Why It Works: It reduces risk with a pay-only-if-successful model.

E-commerce:

1. Offer: "Buy our luxury mattress and try it for 100 nights. Don’t love it? We’ll pick it up for free and give you a full refund. Plus, get a free pillow set worth $200."
2. Why It Works: It combines a trial period, hassle-free returns, and a valuable bonus.

Marketing Services:

1. Offer: "We’ll help you double your website traffic in 90 days. Includes SEO audits, content creation, and weekly strategy calls. If you don’t see results, you’ll get your money back."
2. Why It Works: It focuses on results and backs them with a money-back guarantee.

Subscription Services:

1. Offer: "Subscribe to our meal kit delivery. Get your first month at 50% off, plus a bonus recipe book. Cancel anytime with no fees."
2. Why It Works: It lowers the barrier to entry with discounts and flexibility.

These Grand Slam Offers succeed because they go beyond the basics. They offer value, remove risks, and create excitement. That’s what makes them hard to say no to.

Want more book breakdowns like this?

Check out:

→ [10 Books If You Liked Ikigai]

→ [Books Similar to The Alchemist]

What's Next

Hormozi packs so much into one book that I can't cover everything here.

Read my other Alex Hormozi posts.. 

Each post dives deeper into one step with more tips, examples, and templates you can use.

• Post 1: Key Lessons from Alex Hormozi
• Post 2: Mistakes to Avoid When Creating Offers
• Post 3: Advanced Tips for Better Offers

Subscribe below so you don't miss them.

Happy reading, and here's to creating offers people can't refuse!