5 Steps to Building a Grand Slam Offer
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
This year, I read 40 books. Out of all of them, Alex Hormozi’s $100M Offers was the most memorable. It was action-packed, practical, and filled with ideas I could use right away. Honestly, it’s not just a book; it’s a guide to making offers people can’t resist.
Hormozi doesn’t waste time with fluff. Every chapter is straight to the point. He shares the exact steps to stand out in a crowded market. The book is perfect for business owners, marketers, and anyone trying to sell something—whether it’s a product, service, or even an idea.
I’m sharing this book because it changed how I think about offers. It showed me that selling isn’t about tricks. It’s about helping people solve their problems. The best part? Hormozi’s tips are simple, but they work.
In this post, I’ll break down the 5 steps to building what Hormozi calls a "Grand Slam Offer." These steps are easy to understand and even easier to use.
Step 1: Identify the Dream Outcome
The first step is to figure out what your audience truly wants. Hormozi calls this the "dream outcome." It’s not just about what they need—it’s about what they desire most.
Think about it this way: people don’t buy products or services.
They buy results. They buy the feeling of success, happiness, or relief that comes with achieving their goals. Your job is to show them how your offer gets them there.
For example, if you’re selling a fitness program, the dream outcome isn’t just losing weight. It might be feeling confident in a swimsuit or having more energy to play with their kids.
If you’re selling career coaching, the dream outcome isn’t just finding a job. It’s landing a high-paying, flexible role that allows them to travel or spend more time with family.
To identify the dream outcome, ask yourself these questions:
- What do they want their life to look like after using your product or service?
- How will they feel once they’ve achieved this?
When you understand their dream outcome, you can design your offer to match it. This makes your offer feel personal and powerful. People won’t just want it—they’ll feel like they need it.
Step 2: List Problems and Solutions
After you know your audience’s dream outcome, the next step is to list their problems. This is where you dig deep. What’s stopping them from reaching their goal? What challenges do they face every day? Hormozi says every problem is an opportunity for you to offer a solution.
Here’s how I think about it:
First, imagine your audience’s daily struggles. Let’s say your audience is small business owners who want to grow their businesses. Their problems might look like this:
- They don’t know how to market their products.
- They feel overwhelmed with managing everything alone.
- They don’t have enough time to focus on growth.
- They’re afraid of spending money on strategies that might not work.
Once you’ve listed their problems, it’s time to turn them into solutions. Each problem is a chance for you to help. For the problems above, here are some possible solutions:
Problem: Don’t know how to market their products.
Solution: Offer a step-by-step marketing guide designed for beginners.
Problem: Feel overwhelmed with managing everything alone.
Solution: Provide a virtual assistant service or a checklist to simplify daily tasks.
Problem: Don’t have enough time to focus on growth.
Solution: Share time-management tools or a workshop on working smarter, not harder.
Problem: Afraid of spending money on strategies that might not work.
Solution: Create a budget-friendly plan with a money-back guarantee if results don’t happen.
When you list problems and match them with solutions, your offer becomes powerful. People feel understood. They see you’re not just selling them something—you’re solving their pain points.
I’ve started using this method for my own work.
When I write blog posts, I think about what my readers struggle with. For example, some readers want book recommendations but don’t have time to research. So I write easy-to-read lists with short summaries. Others feel stuck with writing their own blogs. For them, I share quick writing tips and templates.
This step is simple but so effective. When you focus on problems and solutions, your audience will see the value right away. They’ll know you’re on their side, helping them get closer to their goals.
Step 3: Trim and Stack Solutions for Maximum Value
This step is all about making your offer as irresistible as possible. When I read this part of Hormozi’s book, it felt like a light bulb turned on. Here’s how it works.
First, you make a list of all the problems your audience faces. Think about what’s stopping them from reaching their dream outcome.
- For example, if your offer is a fitness program, problems could include lack of time, not knowing what to eat, or feeling unmotivated.
Next, you create solutions for each problem. These solutions should be easy to understand and deliver real value.
- For the fitness example, solutions might include short workout videos, a meal plan, and a motivational app.
Now, comes the fun part: trimming and stacking. Hormozi says to look at all your solutions and remove anything that’s low value or too expensive to provide. Keep the solutions that are high value and low cost to you.
- For example, you might keep the meal plan and motivational app but skip the expensive one-on-one coaching.
Finally, stack the remaining solutions together. Package them in a way that feels like an amazing deal.
- For instance, you could say, “This program includes a 4-week meal plan, daily 20-minute workouts, and a motivational app—all for one low price.”
The key is to show your audience that they’re getting way more value than what they’re paying for.
This step makes your offer stand out. It shows people you’ve thought about their needs and created something just for them. It also makes your offer feel like a no-brainer. When people see so much value in one package, they’re excited to say yes.
Step 4: Deliver Value Efficiently
Delivering value efficiently is all about giving your customers what they need in the easiest way possible. Hormozi explains this step clearly. People don’t want more effort. They want results with less work. That’s why the way you deliver your offer matters so much.
Let me share how you can do this:
1. Simplify Your Process
Think about your offer. Are there steps you can cut or make easier? For example, if you’re offering an online course, break it into short lessons. No one wants to sit through a 3-hour video. Instead, create 10-minute modules that are easy to digest.
2. Focus on Convenience
People love convenience. If you can save your customers time, they’ll value your offer even more. For example, if you’re selling meal plans, include a shopping list. This small addition saves people hours of planning.
3. Use Done-for-You Solutions
Done-for-you solutions are a game-changer. Why? Because they remove the effort for your customers. For example, instead of giving templates, offer pre-filled templates. If you’re in marketing, this could mean providing ready-made social media posts.
4. Make It Scalable
Hormozi talks about "one-to-many" solutions. These are offers you can deliver to many people at once without extra work. For example, an ebook or a recorded webinar can be sold over and over again. It delivers value every time without taking more of your time.
5. Get Feedback and Improve
Finally, listen to your customers. Ask them what’s working and what’s not. This helps you tweak your offer so it keeps delivering value efficiently. Happy customers will come back, and they’ll bring others with them.
Step 5: Make It Profitable
Creating an offer isn’t just about helping others. It’s also about making it profitable for your business. Hormozi explains this step with clear and practical advice. Here’s how you can do it:
1. Know Your Costs:
- First, understand how much it costs you to deliver your product or service. Include everything—materials, time, and effort. This helps you set a price that covers your costs and leaves room for profit.
2. Stack Value:
- Add extra value to your offer without adding too much cost. For example, if you’re selling a course, include bonuses like templates or checklists. These are low-cost for you but feel valuable to your audience.
3. Charge What It’s Worth:
- Don’t be afraid to charge a premium price. Hormozi says people often undervalue their work. When you charge more, your audience sees your offer as high-quality. Plus, it gives you the margin to reinvest in your business.
4. Limit Supply:
- Scarcity can increase demand and allow you to charge more. For example, you could limit the number of clients you take on or offer a special discount for a limited time. This creates urgency and makes your offer feel exclusive.
5. Think Long-Term:
- Profitability isn’t just about the first sale. Think about how you can keep customers coming back. Can you offer a subscription, an upsell, or a related product? Repeat customers are the key to sustainable profit.
Making your offer profitable isn’t selfish. It’s smart. When your business is profitable, you can grow, help more people, and create even better offers. Hormozi’s advice made me rethink how I price my work. It gave me the confidence to charge what my time and effort are worth.
If you’re creating an offer, take the time to ensure it’s profitable. You’ll thank yourself later!
Examples of Grand Slam Offers in Different Industries
A Grand Slam Offer is more than just a good deal. It’s an offer that makes people feel like they’re getting incredible value. Here are some examples:
Fitness Industry:
- Offer: "Join our 12-week transformation challenge. Get a personal trainer, meal plans, and daily check-ins. If you don’t lose 15 pounds, we’ll refund you in full."
- Why It Works: It combines a clear goal, expert support, and a strong guarantee.
Online Courses:
- Offer: "Learn to code in 30 days. Includes live classes, practice projects, and lifetime access to resources. If you don’t get hired within 90 days, you don’t pay."
- Why It Works: It reduces risk with a pay-only-if-successful model.
E-commerce:
- Offer: "Buy our luxury mattress and try it for 100 nights. Don’t love it? We’ll pick it up for free and give you a full refund. Plus, get a free pillow set worth $200."
- Why It Works: It combines a trial period, hassle-free returns, and a valuable bonus.
Marketing Services:
- Offer: "We’ll help you double your website traffic in 90 days. Includes SEO audits, content creation, and weekly strategy calls. If you don’t see results, you’ll get your money back."
- Why It Works: It focuses on results and backs them with a money-back guarantee.
Subscription Services:
- Offer: "Subscribe to our meal kit delivery. Get your first month at 50% off, plus a bonus recipe book. Cancel anytime with no fees."
- Why It Works: It lowers the barrier to entry with discounts and flexibility.
These Grand Slam Offers succeed because they go beyond the basics. They offer value, remove risks, and create excitement. That’s what makes them hard to say no to.
What's Next
Hormozi covers so much in his single book that I can’t possibly share everything in just one post. That’s why I’ve created a 5-post series rolling into the new year. Each post will explore a step in detail, with tips and examples to help you apply it.
Make sure to subscribe so you don’t miss any of these posts.
Happy reading, and here’s to creating offers that stand out!
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