4 Magic Tips For Creating Offers That Drive Crazy Demand
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Do you ever wonder why some offers are impossible to say no to?
I used to.
Then I read Alex Hormozi’s book, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.
It’s packed with tips to create offers that people love. Let me share a few that really stood out to me.
But first don't forget to check out these posts based on the same book.
I loved the book so much that I made a 5-part series on the book.
5 steps to Creating an Irresistible Offer
3 Mistakes to avoid When Creating an Irresistible Offer.
3 lessons learned from Alex Hormozi's book.
Tip 1: Define the Dream Outcome
First, think about what your audience really wants.
What’s their dream outcome? Hormozi says your offer should focus on that. People don’t just want a product or service. They want a result.
For example, if you sell fitness coaching, your audience’s dream isn’t just to work out.
It’s to feel confident and look great. When you show them how your offer gets them there, they’ll listen.
Tip 2: Make It Easy to Say Yes
People hate risks.
If your offer feels risky, they won’t buy.
Hormozi suggests making it easy to say yes. One way to do this is by adding a strong guarantee.
For example, say, “If you don’t see results in 30 days, I’ll give you your money back.”
Or even better, “You only pay if you see results.”
Guarantees like these make people feel safe. And safe people buy.
Tip 3: Add Bonuses That Solve Problems
Bonuses can make your offer irresistible.
But they have to be the right kind of bonuses.
Hormozi says to think about the next problem your audience will face after they buy your offer. Then, solve it with a bonus.
For example, if you’re selling a writing course, offer templates or checklists as bonuses. These make the main offer even more valuable.
People love getting tools that make their lives easier.
Tip 4: Use Scarcity and Urgency
Hormozi teaches that people act faster when they feel they might miss out. That’s why scarcity and urgency are so powerful.
For example, you can say, “Only 5 spots left” or “Offer ends this Friday.”
These tactics push people to make a decision now. But be honest about your limits.
Fake scarcity never works.
My Takeaway
These tips made me rethink how I create offers.
I’ve started focusing on my audience’s dream outcome. I’ve also added bonuses to solve their next problem.
And guess what? I’m seeing better results.
If you want your offers to stand out, try these tips. They’re simple but powerful. And once you start using them, you’ll see a big difference too.
Have you tried any of these tips? I’d love to hear how they worked for you!
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